37TH AMERICA'S CUP
FROM GAMER TO SAILOR
Connecting the virtual and real world is possible
BRIEF:
America’s Cup y Emirates Team New Zealand querían lanzar su nuevo videojuego de navegación a vela ultra realista, AC Sailing, y crear una comunidad joven en torno a esta competición.
SOLUTION:
We created an e-sports world championship open to anyone with online qualifiers and a physical grand final at a live event in the America's Cup Race Village. The winner and first runner-up would participate in a real sailing competition, becoming real sailors.
+1.500
PARTICIPANTS
+1,5M
VIEWS
+877M
EARNED MEDIA IMPRESSIONS
