For the 37th America's Cup, the organisation and Emirates Team New Zealand set out to bring the competition closer to a new generation of fans through the official video game, AC Sailing. The goal was to create an experience capable of connecting the digital environment with real-world sailing and building a community around the sport.

Experientia developed From Gamer to Sailor, an international eSports championship open to participants from all over the world. After an online qualifying phase, the top players competed in a live grand final held at the America's Cup Race Village, where the finalists had the chance to bring their simulator skills to the sea by taking part in a real sailing race.

The project opened up a new way of experiencing the America's Cup, combining technology, competition and sport to bring one of the world's most prestigious sailing races to new audiences and show how an experience can connect two seemingly opposite worlds.