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BBVA
GO FURTHER
A gathering to shape the future of a global organization
Go Further brought together 1,600 BBVA leaders from 25 countries in Madrid with a shared goal: to present the new 2025-2029 Strategic Plan and align the entire organization around the bank's vision for the years ahead.
Over six months, Experientia supported BBVA in the end-to-end design of the event, developing the narrative, content, staging, audiovisual production and attendee experience. Across three days, the congress combined plenary sessions, collaborative spaces and experiential moments to turn a corporate event into an inspiring, dynamic and participatory experience.
With 17 hours of content, 45 strategic talks and more than 650 audiovisual pieces, Go Further became one of the largest corporate gatherings held by BBVA in recent years. The project also earned ISO 20121 certification, reflecting a shared commitment to sustainability and responsible event management.
1.600
INTERNATIONAL LEADERS
25
COUNTRIES REPRESENTED
17
HOURS OF CONTENT, 3 DAYS, 2 VENUES, 6 OFFSITE ACTIVITIES, 2 DAYS OF PLENARY SESSIONS
45
STRATEGIC TALKS
+650
AUDIOVISUAL PIECES
91%
COMPLIANCE UNDER THE DUAL ISO 20121 AND EVENTSOST CERTIFICATION