As a sponsor of the Copa del Rey Final, CUPRA wanted to turn the launch of the new CUPRA Raval into a moment of maximum visibility. The challenge was to unveil the vehicle at one of the country's most-watched sporting events, integrating it naturally into the opening show.

Experientia designed and produced an Opening Show that turned the vehicle's presentation into part of the event's narrative. Through a staging with more than 100 performers, scenography and large-format audiovisual production, the CUPRA Raval went from being a simple launch to becoming the protagonist of an experience shared by the stadium's attendees and millions of viewers.

The show was broadcast live for more than six minutes, reaching an audience of over 7.2 million viewers and 70,000 attendees at the Estadio de La Cartuja. The action helped position the CUPRA Raval as a model associated with innovation, spectacle and modernity.