FANTA
FANTASMAGORIC NIGHT
Conquer the most terrifying night
BRIEF:
Fanta wanted to position itself as a daring, fun brand that understood Spanish teenagers. Starting with a limited-edition Halloween can, the challenge was clear: help Fanta to dominate Halloween.
SOLUTION:
How to blow up the scariest night of the year? We were very clear about three things: we needed well-known victims, a terrifying place, and naturally, a platform. AuronPlay (Ibai Llanos, one of the most famous streamers in the world and host of the first two editions, was selected for the third time).
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+ 120K
CONCURRENT VIEWERS
+30M
CAMPAIGN IMPACTS
+100K
PARTICIPANTS
+58K
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