Madrid in Game is the Madrid City Council's initiative to turn the city into an international benchmark for the video game and eSports industry. A project that goes beyond entertainment, driving innovation, talent and entrepreneurship through an ecosystem designed to connect companies, professionals, students and citizens.

Since 2022, Experientia has supported the development of this initiative by designing and producing a range of experiences that bring the project to life. Competitions, professional events, educational programmes and immersive spaces are all part of a shared strategy aimed at bringing the world of video games closer to new audiences and strengthening the sector's growth in the city.

Madrid in Game has built an active community through initiatives such as Esports Series Madrid, MIG Station, El Tardeo de Madrid in Game, Esports + Sports and Cazacracks, becoming a leading platform for driving talent, encouraging participation and bringing the video game industry closer to society as a whole.