MADRID CITY COUNCIL
MADRID IN GAME
Madrid: A New Capital for the Video Game Industry
BRIEF:
This initiative by the Madrid City Council aims to promote the video game and gamification industry in the city, with the goal of making it a leading global capital in the gaming sector.
SOLUTION:
To achieve this goal, since 2022, we have been carrying out multiple actions and events related to video games and eSports, including Cazacracks, an initiative to inform teenagers about the educational opportunities available in the city related to this field; Esports Series Madrid, the pioneering municipal eSports leagues organized by the Madrid City Council, featuring championships for various video games; El Tardeo de Madrid in Game, a monthly networking and talk event for gaming professionals, featuring industry experts; and Esports + Sports, a hybrid basketball championship that combines on-court play with console gaming.
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EVENTS IN 2024
11,394
ATTENDEES
1,249
MEDIA APPEARANCES