VINCCI HOTELES
VINCCI SUITE
Historical milestone
at Fitur
BRIEF:
The Spanish hotel chain wanted to return to Fitur after a 10-year absence with the primary objective of generating brand awareness and becoming a must-visit company at the trade fair.
SOLUTION:
We started from a simple insight: ‘there’s so much to see and do at Fitur that you’re going to need a place to sleep.’ How is it possible that no one has opened a hotel inside Fitur before? Unbelievable! None of the 50 leading hotel chains in the world had ever suggested it in the 44 years of the event. We converted a stand into the Vincci Suite: a luxury hotel with just one room where only a lucky few could spend the night.
GREATER MEDIA COVERAGE AT FITUR
WITH 120 APPEARANCES
AUDIENCIA OF
400M
€2.5M
IN PR VALUE
25K
VISITORS TO THE STAND
HISTORICAL RECORD OF BRAND SALES
