GOOGLE
YOUTUBE WORKS AWARDS
"The best gala in the history of YouTube worldwide", Pedro Pina, VP Google
BRIEF:
"We want an anti-gala concept that oozes the essence of YouTube and with which we can surprise advertisers, media agencies and creative agencies."
SOLUTION:
Under the concept of ‘EVERYTHING HAPPENS INSIDE’, we designed a gala where there was no theatre, or rows of stalls, or stage, or funny presenters or endless lists of nominations. We created a new format where the spectator became part of the show and each nomination was a real box of surprises for them.
FILM SHOT AND PREMIERED IN
REAL TIME
6
FILM CAMERAS
4
GIANT SCREENS
1
SINGLE TAKE
