STRATEGY & INSIGHTS | Experientia Group

INSIGHTS

STRATEGY, INSIGHTS & MEASUREMENT

Insights is Experientia Group's area specialised in the development of personalised brand strategies and the measurement of their real impact. We help brands to study the most suitable territories to link to, optimise their strategies and maximise return on investment through result measurement reports during and after each campaign.

STRATEGIC CONSULTANCY

ROI / ROX / NEXO MEASUREMENT

STRATEGIC
CONSULTANCY

We provide solid and profitable action plans to drive a brand's growth, based on data and concrete business objectives.

We deliver valuable strategic insights that maximise each brand's return on investment, drawing on the group's more than 40 years of accumulated experience.

At Insights we advise brands in their quest for the most suitable territories to develop their linkage strategies, with a focus fully aligned to their communication and brand proposition.

BBVA. GO FURTHER

AYUNTAMIENTO DE MADRID. MADRID IN GAME

TELEFÓNICA. READY FOR NEXT

ROI / ROX / NEXO
MEASUREMENT

ROX (Return on Experience) is our own measurement methodology that assesses the performance of sponsorships and the return on investment of events beyond traditional financial ROI, incorporating emotional and experiential impact.

At Insights we apply our own methodology (ROX) to assess sponsorship performance, and we offer NEXO, a real-time tracking tool for the development of live experiences.