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New Entertainment

NEW ENTERTAINMENT

INNOVATION, PHYGITAL & ENTERTAINMENT

New Entertainment is Experientia Group's area specialized in new entertainment formats and connection with young audiences. The rapid evolution of content consumption habits and the preferences of a young audience drives us to seek innovative entertainment and connection solutions to always stay ahead.

PHYGITAL
EXPERIENCE

A phygital experience is the fusion of physical and digital elements into a single brand experience, combining the best of both worlds to offer a different user experience.

At New Entertainment we merge physical and digital elements to create more enriching, personalized and memorable experiences.

37TH AMERICA'S CUP. E-series

37TH AMERICA'S CUP. E-series

ADIDAS. LA BATALLA DEFINITIVA

ADIDAS. LA BATALLA DEFINITIVA

MADRID IN GAME. E-SPORTS SERIES MADRID

MADRID IN GAME. E-SPORTS SERIES MADRID

IP
DEVELOPMENT

We create and develop our own and third-party intellectual properties, conceived as entertainment platforms capable of connecting with audiences, brands and companies.

We design each IP to evolve beyond a single experience, generating business, activation and growth opportunities in both B2C and B2B.

SEAT. SALTA CONMIGO

SEAT. SALTA CONMIGO

COCA-COLA. LA CASA DE LA NAVIDAD

COCA-COLA. LA CASA DE LA NAVIDAD

MAGALLANES Y ELCANO. SIN LÍMITES

MAGALLANES Y ELCANO. SIN LÍMITES

NEW
ENTERTAINMENT
ASSETS

We create new entertainment formats and assets that help brands connect with people from more relevant and participatory territories.

We design experiences, competitions and content with their own identity, designed to generate impact beyond a one-off action.

RED BULL. REY DEL BARRIO

RED BULL. REY DEL BARRIO

SAN DIEGO COMIC-CON. MÁLAGA

SAN DIEGO COMIC-CON. MÁLAGA

FANTASMAGORIC NIGHT

FANTASMAGORIC NIGHT

GAMING

Gamification is the application of game mechanics and design elements in non-game contexts, with the goal of increasing people's motivation and engagement and achieving better results.

At New Entertainment we leverage the codes, dynamics and trends of gaming and eSports thanks to our proven experience.

MIG. Ligas Municipales

MIG. Ligas Municipales

MIG. E-SPORTS+SPORTS

MIG. E-SPORTS+SPORTS

TINDER. MATCHMAKING

TINDER. MATCHMAKING

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+ 34 912 36 03 46